Privacy Policy

This page is maintained by Houston Local Advantage to answer common privacy questions about our directory and marketing services. This Privacy Policy applies to information collected through houstonlocaladvantage.com (the "Site").

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

Information We Collect

We may collect the following types of information:

• Contact information — such as name, email address, phone number, and business details — when you submit a contact form, claim a listing, apply for a featured listing, or sign up for communications.
• Business listing information — including company name, address, phone number, hours, services, photos, and descriptions provided by business owners or found during our editorial research.
• Usage data — such as pages visited, time spent on the Site, device and browser type, and referring URLs, collected through cookies and analytics tools.

How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Site and our directory services;
• Respond to inquiries, process listing claims, and manage featured listings;
• Send newsletters, guides, and marketing communications you have opted into;
• Understand how visitors use the Site so we can improve content and user experience;
• Prevent fraud, abuse, and unauthorized access; and
• Comply with legal obligations.

Cookies and Analytics

The Site uses cookies and similar technologies to remember preferences and analyze traffic. We use Google Analytics to understand visitor behavior. You can manage or disable cookies through your browser settings. For more information about Google Analytics and opt-out options, visit Google Analytics Opt-out.

Email and Newsletter Signups

We use Beehiiv to manage email newsletter subscriptions and deliver lead magnets such as the Houston Hurricane Readiness Guide. When you subscribe, your email address is stored by Beehiiv in accordance with their privacy practices. You can unsubscribe at any time using the link in any email we send.

Third-Party Services and Subprocessors

We rely on trusted service providers to host the Site, process data, and deliver services. These may include:

• Lovable Cloud — hosting, database, and backend infrastructure for the Site.
• Google Analytics — website usage analytics.
• Beehiiv — email newsletter and subscriber management.

Each third-party provider is responsible for its own data handling practices. We encourage you to review their privacy policies directly.

Data Sharing and Disclosure

We do not sell your personal information. We may share information:

• With service providers who perform functions on our behalf;
• When required by law, court order, or government request;
• To protect our rights, property, or safety, or that of our users or the public;
• In connection with a business transfer, such as a merger, acquisition, or sale of assets.

Data Retention and Deletion

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Business listing information may remain published unless the listing is removed or the business requests deletion.

You may request deletion of your personal information or business listing by contacting us at the email address below. We will respond within a reasonable timeframe.

Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your personal information;
• Object to or restrict certain processing activities;
• Withdraw consent at any time (without affecting prior lawful processing).

To exercise these rights, contact us at hello@houstonlocaladvantage.com.

Children's Privacy

The Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will delete it.

Security

We use commercially reasonable safeguards to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us at:

hello@houstonlocaladvantage.com

Houston Local Advantage